The bottle-tree appears on postcards and tourism ephemera of many towns in the region

See Brisbane from the trams, 1957

3 March 2015
3 March 2015

Collection of the John Oxley Library, State Library of Queensland

See Brisbane from the trams, 1957. This tourist map of Brisbane was made by the Brisbane City Council and promoted various points of interest throughout the city, the key provided reference to public buildings, churches and theatres. On the reverse side were also many advertisements of things to do and see in Brisbane such as travel to Kalinga or to Toowong. Collection of the John Oxley Library, State Library of Queensland

Tram trips, c1950. In the 1950s the Brisbane City Council promoted trams to tourists as a nice way to see the city.

Collection of the John Oxley Library, State Library of Queensland

Tourist map, Townsville and District, c1960

17 February 2015
17 February 2015

Collection of the State Library or Queensland

Tourist map, Townsville and District, c1960. One of many maps produced by the Queensland Government Tourist Bureau, this map mentions Mount St John Zoo as a local attraction in the caption to the right. It is marked on the map just north of Townsville, in the lower right-hand corner. Ephemera Collection, State Library of Queensland

Queensland the Sunshine State, 1973

Australia
6 December 2013
6 December 2013

Location

Australia

Copyright © Private Collection

Queensland the Sunshine State, 1973. Postcard depicting the State’s variety of natural fauna as well as various primary and tourism-related industries.

Nothing beats Queensland, 2011. Tourism Queensland marketing slogan, 2011.

Join the queue for Queensland, 1976. Tourism marketing poster designed by David Fowler in 1976 for the Queensland Government Tourist Bureau.

Copyright © Private Collection

Off to the north for warmth, 1935. Tourism marketing poster designed by Percy Trompf in 1935 for the Queensland Government Tourist Bureau.

Copyright © Private Collection

Queenslanders, it could be argued, have a predilection for catchy slogans. This distinctive character has long been promoted and exploited by the State’s tourism authorities.

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