Discover Queensland, c1959.  A mix of Australiana, appropriated Aboriginal design and some specifically Queensland related images emerge.

Collection of the Centre for the Government of Queensland

The Sunshine route along the coast to Cairns, 1936. Sunshine and Queensland became synonymous when the railway to Cairns, called the North Coast Railway, opened in 1924.

Collection of the State Library of Queensland

The Pocket Queensland, compiled and issued by the Intelligence and Tourist Bureau, Queensland, 1912. Collection of the Fryer Library, University of Queensland

Collection of the Fryer Library, University of Queensland

Queensland, tourism regions, c1990

Australia
12 November 2010
12 November 2010

Location

Australia

Collection of the Centre for the Government of Queensland

It wasn't until 1992 that the Queensland Tourist and Travel Corporation registered the brands Beautiful One Day, Perfect the Next, Sunlover Holidays and Live it Up! together with their own logo the Palm Tree feature, although they had all been in use for at least five years prior to 1992. Collection of the Centre for the Government of Queensland 

Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912.

The cosmic scale, verdant islands, blue lagoons and brilliantly coloured underwater life of the Great Barrier Reef have attracted and intrigued visitors from the very earliest European navigators t

The relationship between Queenslanders and whales is a fascinating example of the rapid shift in government and public interests and expectations about the environment. 

Resort, Yeppoon, 1996. Slides by Ruth Read. Collection of Ruth Read and the Centre for the Government of Queensland.

Copyright © Ruth Read and Collection of the Centre for the Government of Queensland, 2010

Capricorn International Resort, Yeppoon.  Postcard, Murray Views Collection c1970-2000

Copyright © Murray Views Collection and Collection of the Centre for the Government of Queensland

Capricorn International Resort, Yeppoon.  Postcard, Murray Views Collection c1970-2000

Copyright © Murray Views Collection and Collection of the Centre for the Government of Queensland

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