Distinctiveness

Carnarvon Gorge, c1965. Regional areas developed their own identity and branding campaigns. Collection of the Centre for the Government of Queensland

Collection of the Centre for the Government of Queensland

Discover Queensland, c1959. A mix of Australiana, appropriated Aboriginal design and some specifically Queensland related images emerge.

Collection of the Centre for the Government of Queensland

Paw paw and sunshine, 1950. ‘The paw paw. Just one of the many luscious tropical fruits which grow in profusion in this rich State.

Collection of the Centre for the Government of Queensland

Queensland is big, 1959

1 January 1959

15 November 2010

Collection of the Centre for the Government of Queensland

Queensland is big, 1959. Queensland can fit England and Scotland, Germany, Netherlands, Belgium, Austria, Switzerland and France, and still have room to spare. From Centenary cavalcade, 1959. Collection of the Centre for the Government of Queensland

The Sunshine State, 1960. Queensland land of opportunity with unlimited scope for industry and Investment, 1960.

Collection of the Centre for the Government of Queensland

The Sunshine route along the coast to Cairns, 1936. Sunshine and Queensland became synonymous when the railway to Cairns, called the North Coast Railway, opened in 1924.

Collection of the State Library of Queensland

Glimpses of sunny Queensland, 1914. Issued by the Queensland Government Intelligence & Tourist Bureau, Brisbane, 1914. Collection of the Centre for the Government of Queensland

Collection of the Centre for the Government of Queensland

The Pocket Queensland, compiled and issued by the Intelligence and Tourist Bureau, Queensland, 1912. Collection of the Fryer Library, University of Queensland

Collection of the Fryer Library, University of Queensland

Queensland, tourism regions, c1990

Australia

See map: Google Maps

12 November 2010

Location

Australia

See map: Google Maps

12 November 2010

Collection of the Centre for the Government of Queensland

It wasn't until 1992 that the Queensland Tourist and Travel Corporation registered the brands Beautiful One Day, Perfect the Next, Sunlover Holidays and Live it Up! together with their own logo the Palm Tree feature, although they had all been in use for at least five years prior to 1992. Collection of the Centre for the Government of Queensland