marketing

Candlestick telephone, 1966

Candlestick telephone, 1966

Location

Australia

See map: Google Maps

H26975

Queensland Museum

Sweden

23 November 2010

Australia

See map: Google Maps

Dimensions

213mm

152mm

97mm

Discover Queensland, c1959. A mix of Australiana, appropriated Aboriginal design and some specifically Queensland related images emerge.

Collection of the Centre for the Government of Queensland

The Sunshine State, 1960. Queensland land of opportunity with unlimited scope for industry and Investment, 1960.

Collection of the Centre for the Government of Queensland

The Sunshine route along the coast to Cairns, 1936. Sunshine and Queensland became synonymous when the railway to Cairns, called the North Coast Railway, opened in 1924.

Collection of the State Library of Queensland

Queensland, tourism regions, c1990

Australia

See map: Google Maps

12 November 2010

Location

Australia

See map: Google Maps

12 November 2010

Collection of the Centre for the Government of Queensland

It wasn't until 1992 that the Queensland Tourist and Travel Corporation registered the brands Beautiful One Day, Perfect the Next, Sunlover Holidays and Live it Up! together with their own logo the Palm Tree feature, although they had all been in use for at least five years prior to 1992. Collection of the Centre for the Government of Queensland

Queensland brand

Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912.

marketing

Candlestick telephone, 1966

Location

Discover Queensland, c1959

The Sunshine State, 1960

The Sunshine route along the coast to Cairns, 1936

Queensland, tourism regions, c1990

Location

Queensland brand