brands

Join the queue for Queensland, 1976. Tourism marketing poster designed by David Fowler in 1976 for the Queensland Government Tourist Bureau.

Off to the north for warmth, 1935. Tourism marketing poster designed by Percy Trompf in 1935 for the Queensland Government Tourist Bureau.

Queensland: the slogan state

Queenslanders, it could be argued, have a predilection for catchy slogans. This distinctive character has long been promoted and exploited by the State’s tourism authorities.

Queensland brand

Queensland, twice the size of New South Wales and eight times the size of Victoria. That’s how the recently established Government Tourist Bureau promoted the state on postcards in 1912.